BRL – Business Readiness Level

From solution to sustainable model: Turning your project into a business

“Great technology – but nobody knew how to make money with it.”

What is the BRL?

The Business Readiness Level (BRL) shows how far you’ve developed, tested, and validated your business model – from raw ideas (Level 1) to a scalable, profitable structure (Level 9).

The 9 BRL Stages at a Glance BRL Description

BRL 1–2 - Business idea drafted, vague market understanding

BRL 3 - Business Model Canvas filled in roughly

BRL 4 - First revenue & cost projections (bottom-up)

BRL 5–6 - First customer testing, pricing validated

BRL 7 - Clear product-market fit, validated financials

BRL 8–9 - Scalable, profitable business model in action

Key Metrics & Indicators

• Unit economics: cost vs. revenue per customer

• Pricing model validation: e.g. willingness to pay, price sensitivity

• Market sizing: TAM, SAM, SOM

• First revenues or LOIs

Tools for Business Model Development

• Business Model Canvas (BMC)

• Value Proposition Canvas

• Lean Startup experiments

• Pricing tests / A/B testing

Do you have a business model – or just a great product?
→ Use the application form to show your current BRL – and describe how you aim to advance it.

Part of

KTH Innovation
Readiness Level™

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